Great Demo!
Refresher
A follow-up enablement course that reinforces the Great Demo! methodology and helps participants sharpen their ability to deliver customer-focused, value-driven demos. The course revisits key concepts such as Situation Slides, Illustrations, Do It Pathways, Peel Back the Layers, demo flow, and value-based summaries.
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Course Lessons
How Great Demo! Transforms Results
Connect Features to Business Value
Master the Great Demo! methodology to showcase solutions through the lens of customer priorities, outcomes, and measurable impact.
Accelerate Buying Decisions with Confidence
Deliver concise, compelling demonstrations that build stakeholder alignment, strengthen buyer confidence, and improve win rates.
A thriving community
What our learners are saying
After multiple trainings, I’m consistently impressed with Great Demo’s sessions – both Demo and Discovery. Paul’s content is insightful, practical, and immediately applicable to real-world sales situations. The structure is well-organized, providing a balance of theory with interactive elements and actionable techniques.
Mark Whitbeck
Client Services Manager, OEM Solutions,
Beyond Limits
Working with the Great Demo! team has been nothing short of spectacular. We participated in both the Great Demo! and Doing Discovery workshops, and from the very first call to the final follow-up, Paul and his team demonstrated unmatched professionalism and thoroughness.
The impact was immediate—our discovery process is stronger than ever.
Randy Steele
Director, Sales Engineering, Aurigo Technologies, Ltd.
The Great Demo! and Doing Discovery Workshop completely transformed our sales process. Our close rates jumped from 29.6% to 73.2%, and our average sales cycle time was cut in half—all in just one quarter. The training provided actionable strategies that my team could implement immediately, delivering measurable, impactful results. This experience has been a game-changer for Billhighway!
Holly Condon
VP of Sales, Billhighway
7 Validated Habits of a
Great Demo!
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You prepared. You practiced. You poured your heart into the demo.
So why did the deal still not close?
In this webinar, Peter Cohan, author of Great Demo! and Doing Discovery, shares what he has learned from analyzing thousands of software demos and the patterns that separate ordinary demos from deal-closing conversations.
In this webinar, Peter Cohan, author of Great Demo! and Doing Discovery, shares what he has learned from analyzing thousands of software demos and the patterns that separate ordinary demos from deal-closing conversations.
Frequently asked questions
How does Great Demo! improve demo effectiveness?
Great Demo! provides a structured approach to delivering customer-focused demonstrations that connect product capabilities directly to business outcomes and desired results.
When should Great Demo! be used?
The Great Demo! methodology can be applied throughout the sales cycle, from early qualification and discovery through evaluations, executive presentations, and final decision-making conversations.
What results can Great Demo! help you achieve?
Great Demo! helps you create engaging customer conversations, increase win rates, shorten sales cycles, and consistently demonstrate value in a way that drives confident buying decisions.
